Noni is said to boost the immune system and cell health, cleanse the body of harmful bacteria and purify the blood.

One of noni’s active constituents is pro-xeronine which the body makes into xeronine. Xeronine is an important nutrient which tends to be lacking in the modern diet. By consuming noni we can redress this situation. One of xeronine’s functions is to allow better absorption of amino acids such as tryptophan which makes serotonin in the brain.

So how does noni help with addictions?

In many plants xeronine is stored for it’s nitrogen, clumped together with ‘molecular garbage’. The compounds formed are part of a class of compounds called alkaloids. Over 10,000 alkaloids are known to exist in various plants. These include nicotine, caffeine, cocaine, heroin and morphine. These alkaloids are completely inactive in the plant but because they resemble xeronine they are treated and accepted as xeronine by the proteins in our bodies. However our bodies adapt to these alkaloids by slightly changing the shape of the proteins so they will fit with the alkaloid being used rather than xeronine. Thus we become dependent on the alkaloid in question i.e. addicted. By using noni you can flood your body with xeronine. By doing this you make yourself less likely to crave the alkaloids mentioned.
Excerpt from Food for Consciousness